The favourable terroir of the Nuy Valley (South Africa), with its lime rich soil and
Mediterranean climate, is especially suited to the production of premium
quality olives and it is here that you’ll find the international award-
winning Willow Creek Olive Estate. True to their reputation as producers of
excellent olive oils and leaders in olive oil packaging, Willow Creek this
week launched two new products that are sure to please consumers no end.

Squeeze Me

Their superb Estate Blend extra virgin olive oil is now available in the
innovative 500ml and 1Litre “Squeeze Me” bottles. Always looking to
improve consumers’ experience with Willow Creek products, they reacted to
customer requests for a shorter bottle to fit kitchen shelves, and also
bottle volumes to suit single persons or couples, as well as larger
families.

The unbreakable and eco-friendly PET bottle with its specially added oxygen
barrier and UV filter which keeps the shelf life of the oil intact for at
least two years, has already earned the favour of judges and users alike.
Honours from the SA Gold Pack Awards, Symrise Food Review Product of the
Year and Fairlady Consumer Awards have been hung around the neck of these
practical and economic bottles.

A gentle squeeze deposits the exact desired amount of olive oil over your
salad or dish - no messy spills or unwanted excess.

Be sure to look for the Willow Creek bottle with the bright orange label on
your next shopping spree. This medium intensity extra virgin is a blend of
half ripe Frantoio and Mission olives and is ideal for everyday use. The
500ml bottle retails at R60 and the 1ℓ at R90.

Nuy Valley - delicately fruity

The brand new Nuy Valley extra virgin olive oil in the standard glass
bottle with the lively green label is both lighter on the palate and on the
pocket. The olives used for this product are allowed to ripen on the tree
in order to deliver a delicate style extra virgin olive oil which will
especially appeal to the novice olive oil user. At a mere R50 per bottle
for the 500ml and R80 for the 1Litre this undoubtedly constitutes a good
buy.

Observant consumers will notice the golden swallow soaring around the
refreshed Willow Creek logo. “An old Tuscan adage has it that when an
olive tree is properly pruned, a swallow can pass through its branches in
flight. Appropriate pruning allows for air and light to reach the fruit for
maturation,” says Louise Rabie, Willow Creek’s Brand Manager, “but for
us the swallow has also become an icon of a time of celebration. They
return to our valley just when we can revel in the fruit of our work and
release the fresh olive oil of the new season."